We had the chance to cover both photography and videography for the ANTA G21 2 launch event.

For this event, our focus was to capture the energy of the launch, the product details, the people, and the running experience around the new shoe. From the event setup to the action moments, we moved between photo and video coverage to make sure the team had a good mix of visuals for post-event sharing, social media and brand communication.

Events like this are always fun because they are active, fast-moving and full of real reactions. We followed the flow of the programme, stayed close to the key moments, and worked around the participants so the coverage felt natural without interrupting the experience.

And yes, we probably got our own workout too. Between chasing the action, moving around for different angles and running more than some of the participants, this was definitely not a sit-down kind of shoot.